Table of Contents
Client Profile
In an era where technological advancements are reshaping the workforce landscape, Getah’ed emerges as a beacon of hope and innovation. Focused on empowering both current and future workers, Getah’ed provides transformative learning journeys that harness the capabilities of AI, particularly through Microsoft Copilot.
Getah’ed is driven with the mission to tackle the employability gap for the future workforce. As industries evolve, the skills required for success are rapidly changing. Getah’ed recognizes this challenge and aims to equip learners with the essential tools and knowledge to thrive in their careers. Getah’ed offers tailored learning experiences that teach professionals how to effectively utilize Microsoft Copilot and other AI solutions. The goal is to increase productivity by 70%, enabling individuals to achieve their career aspirations at an accelerated pace. By bridging the gap between traditional skills and modern technological competencies, Getah’ed plays a pivotal role in shaping a workforce that is not only skilled but also adaptable.
Project Context
The Getahed startup brand-building project navigated the critical 0-1 stage, establishing a strong foundation for its AI-driven learning platform. This phase involved comprehensive market research to understand user needs, defining a compelling value proposition, and crafting a cohesive brand identity. By integrating design, strategy, and marketing, the project ensured that Getahed resonated with its audience, positioning itself as a transformative force in AI-powered education.
Design Approach
The visual identity of Getahed was built around the themes of knowledge, growth, and empowerment. The logo, featuring an open book that unfolds like wings, symbolizes limitless learning opportunities and career advancement. The UI/UX design emphasized clarity and engagement, ensuring an intuitive experience for users. By aligning brand aesthetics with Getahed’s mission, the design approach reinforced the platform’s commitment to bridging the employability gap through AI-driven education.
Solution Development
The development process focused on creating an intuitive and engaging platform that seamlessly integrates AI learning tools like Microsoft Copilot. A strategic brand framework was established, incorporating a distinctive logo, cohesive messaging, and user-centric design. The synergy between branding, UI/UX, and product innovation ensured that Getahed not only attracted users but also provided a meaningful learning experience tailored to future workforce demands.
Outcome and Impact
The project achieved a client satisfaction rating of 4.5/5, highlighting the success of the branding and strategic efforts. By prioritizing user engagement and aligning with market trends, Getahed built a strong foundation for future growth and innovation. The holistic approach to brand building demonstrated the power of integrating design, strategy, and user experience, positioning Getahed as a key player in AI-powered education.
